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2019 ADC Awards - Interactive

Stradivarius: Timeless Journey

Agency DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo

Client TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
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Annual ID

ADC_INT19056M

About the Work

Our brief was to put on an exhibition of Stradivarius instruments in Tokyo, and to counteract negative internet press generated by reports that modern violins had been rated superior to Stradivarius violins in a blind test. Stradivarius instruments are "living instruments" that have evolved in tandem with the halls they have been played in for over 300 years. To protect their reputation, we needed to create a space where people could directly experience the true value of the Stradivarius sound.