ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Data Visualization / Single
Annual ID
ADC_INT19021G
About the Work
2017 was an absolutely successful year for PUMA company history. Of course, this should also be expressed in the annual report. We were looking for a strong concept that would perfectly sum up a year full of records. A brand that has speed in its genes like no other needs a report of a slightly different kind. The "fastest annual report in the world" combines facts with brand image and presents an interactive online report. While brand ambassador Usain Bolt sprints across the pages in world record time, the user can navigate through the contents of the digital annual report. They can move back and forth, stop and read interactively in the film. Jump-off markers make it possible to go directly from the video to the corresponding topics. All chapters of the annual report can be controlled via tiles with mouse-over effect. PUMA „Forever Faster“
2019 Awards
Total Points: 25
Gold Cube
Credits
Agency
Publicis Pixelpark / Hamburg/Erlangen
Art Director
Pascal Ehrenberg
Chief Creative Officer
Timm Weber
Creative Director
Reinhard Sorger
Stefan Neumaier
Eike Fietje
Joshua Mackowiak
Digital Artist
Timo Seitz
Executive Creative Director
Bernhard Tikale
Programmer
Dietmar Birner
Account Team
Marilyn del'Antonio
Related Awards
