ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Interactive

DustSee

Agency Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul

Client Seoul Metropolitan Government / Hope Bridge
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Annual ID

ADC_INT19023S

About the Work

We created DustSee to raise awareness of the dangers of air pollution in Seoul. DustSee is an AR fine dust and air pollution app that shows the harmful particles we can’t see. More importantly, it tells people when they need to wear a mask. It visualizes the air pollution wherever the user is. It uses live-sensing to calculate current location, real-time air pollution levels, wind direction and speed showing the fine dust and air pollution. The interactive AR visualizes each pollutant with informative and engaging animations displaying the types and the amount. Each type had their own unique shape and animation as the current pollution levels determine the color motif of the AR filter in order to show the severity of the pollution. It also allows people to capture photos and videos of the animated air particles, which can be shared on social media.