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2019 ADC Awards - Interactive

Equality Time

Agency Wunderman Phantasia / Lima + Espiritu / Lima + Starcom / Lima + Apoyo Comunicación / Lima

Client Coca-Cola Company
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Annual ID

ADC_INT19024B

About the Work

Peru is among the 5 countries in Latin America with the highest inequality index towards women in the region. Second worse in education, second worse in violence, fourth worse in work and fifth worse in health. Unfortunately, this reality is not known by Peruvians. Inca Kola, the most iconic soft drink in Peru, has for more than 40 years, announced the time with its emblematic radio slot “The Inca Kola Hour” was dedicated to the fact that it was time for equality. We converted the hours of the day of the most iconic radio slot in Peru into statistics, letting listeners be aware of, on International Women’s Day, the gender inequality that exists in the country, launching our campaign's message that it is time for change.