ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Online / Mobile Websites / Campaign Site - Single
Annual ID
ADC_INT19059M
About the Work
Being in love is great. But saying it can be difficult. For Valentine’s Day we created a website that generated personal love messages from Hollywood film snippets – and even made suggestions for more creative messages. We developed an AI tool that extracted the dialogue from 845 romantic movies and matched them with the individual love message entered on the website. This way, it edited romantic personal valentine’s clips together – with a special Sky Valentine’s offer. Over 125,000 Valentine’s clips were shared and viewed across the world, increasing subscriptions by 165% – turning the day of love into big love for Sky.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN CAMPAIGN 1 / Munich
SERVICEPLAN GROUP / Munich
Design Firm
designstube.com / Hamburg
Digital Agency
hmmh / Bremen
PR / Marketing Agency
upljft GmbH / Hamburg
Music / Sound Production Company
TRO GmbH / Düsseldorf
Hastings Music GmbH / Hamburg
Art Director
Franziska Stroehle
Julius Emde
Stephan Daburger
Chief Creative Officer
Alexander Schill
Editor
Hendrik Sommerfeld
Executive Creative Director
Florian Strauss
Sandra Loibl
Music Supervisor
Tom Albrecht
Niko Floss
Producer
Dennis Gunske
Product Manager
Andreas Precht
Social Media Manager
Rim Teferi
Sound Designer
Oscar Meixner
Philipp Zimmermann
Creative Team
Florian Lanzinger
Franziska Pöttger
Account Team
Lisa Roßmüller
Florian Weiner
Johanna Zmija
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