ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Interactive

Say it with sky

Agency SERVICEPLAN GERMANY / Munich

Client Sky Deutschland Fernsehen GmbH & Co. KG
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Annual ID

ADC_INT19059M

About the Work

Being in love is great. But saying it can be difficult. For Valentine’s Day we created a website that generated personal love messages from Hollywood film snippets – and even made suggestions for more creative messages. We developed an AI tool that extracted the dialogue from 845 romantic movies and matched them with the individual love message entered on the website. This way, it edited romantic personal valentine’s clips together – with a special Sky Valentine’s offer. Over 125,000 Valentine’s clips were shared and viewed across the world, increasing subscriptions by 165% – turning the day of love into big love for Sky.