ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Online / Mobile Websites / E-Commerce Site - Single
URL
Click to launch
Annual ID
ADC_INT19060M
About the Work
Since when did sport become a fashion trend? Some are happy finishing one run or satisfied dressing up for the gym without sweating. Nike wanted to convert casual athletes to be more dedicated by encouraging and building frequency, evolving sport from a trend to hobby and into habit, revealing the true sport culture of Shanghai – There Is No Done. To get Shanghai moving like never before, Nike hijacked Shanghai Marathon 2019 to launch Shanghai City Attack “Never Enough”, an integrated offense centered around a digital activation that motivated everyday athletes to become more dedicated. The online-to-offline experience came to life through a 24-hour H5 mobile site – The “Shanghai Never Done Shop” – a 360º retail space that linked mobile challenges with real world rewards, allowing you to purchase Nike products, services and experiences using your “sweat as currency” a.k.a. “Sweat Coins”, powered by your real-time Nike+ data.
2019 Awards
Total Points: 2
Merit Honor
Credits
Digital Agency
AKQA SHANGHAI / Shanghai
Production Company
HYDRA DESIGN GROUP / Manila
MILLIPEDE / Sydney
Music / Sound Production Company
RECROOM / Kuala Lumpur
Animator
Josh Trotter
Art Director
Kiki Wong
Marc Mencio
Chief Technology Officer
Steven Gutteridge
Patrick Toohey
Designer
Cheng Zi
Sia Song
Jochen Wang
Digital Artist
Ivan Despi
Executive Creative Director
Eric Cruz
Illustrator
Dan Matutina
Rex Advincula
Jois Tai
Ivan Despi
Music Supervisor
Tatsuro Miller
Programmer
Joe Jin
Sam Fairbrain
Jessica Ji
Yiting Gao
Robin Liu
Samuel Baird
Geoffrey Walker
William Mesilane
Carmen Chan
Brendon Vince
Sound Designer
Thoo Jhen Ken
Jashir Junaidi
Strategist
Jonathan Chen
User Experience Designer
Xiao Xiao Jin
User Interface Designer
Ed Yap
Creative Team
Liwen Xu
Jonathan Poynter
Account Team
Michelle Gao
Liping Gu
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