ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Interactive

Draw to Art

Agency Google Creative Lab / London

Client Google Arts and Culture

Category

UX / UI / User Experience Design - Single

Annual ID

ADC_INT19031B

About the Work

Draw to Art uses the latest advancements in machine learning to fulfil a simple but endless goal : offering a whole new way for anyone to discover art in any cultural space. We trained a deep neural network to recognize visual features in doodles, like shapes, lines and perspectives. We also trained it to recognize the same features in paintings, sketches and sculptures from the collection so Draw to Art can associate doodles to similar works of art. The best matches are then presented to the user who can help teach the neural network by rating the matches to help improve the results for everyone. Draw to Art was designed to be very easily usable by everyone with little explanations - Draw something on the left of the canvas and visually similar artworks are presented on the right.

2019 Awards

Total Points: 10

Bronze Cube

Credits

Agency

Google Creative Lab / London

Client / Brand

Google Arts and Culture / Paris
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