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2019 ADC Awards - Interactive

NSynth Super

Agency Google Creative Lab / London

Client Google

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Category

UX / UI / User Interface Design - Single

Annual ID

ADC_INT19034B

About the Work

Magenta is a research group, exploring how machine learning can help musicians in new ways. One of their first projects was NSynth a machine learning algorithm that uses deep neural networks to learn the characteristics of sounds, then create thousands of completely new sounds based on these characteristics. To make the algorithm more easily accessible, we took the sounds that NSynth generates and put them into a musical instrument that enables musicians to play them in a more intuitive way. We call it NSynth Super. It fits seamlessly with a musicians’ existing equipment. All they need to do is plug in a MIDI controller, like a keyboard, and use the touchscreen to explore brand new sounds. We wanted lots of musicians to access machine learning tools to create music, so we made all of the source code, schematics, and design templates available for download on GitHub.

2019 Awards

Total Points: 10

Bronze Cube

Credits

Agency

Google Creative Lab / London

Client / Brand

Magenta / San Francisco
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