ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Interactive

Apple Watch - Breathe Watch Face

Agency Apple, Inc / Cupertino

Client Apple Inc.

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Category

UX / UI / User Interface Design - Single

Annual ID

ADC_INT19032S

About the Work

Taking moments during the day to pause, relax, and practice mindfulness can reduce stress and improve overall health. The Breathe watch face can bring a moment of focus to your day just by raising your wrist. It's based on the Breathe app which guides you through a series of calming breaths. The face comes in three designs: the classic Breathe flower, focus rings, and calm particles. When you raise your wrist, the face takes you through one ideal calming breath. You can tap on the face to continue to the full Breathe app experience.

2019 Awards

Total Points: 15

Silver Cube

Credits

Agency

Apple / Cupertino
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