ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Interactive

Live Moves

Agency BBDO / New York + BBDOStudios

Client Bacardi
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Annual ID

ADC_INT19062M

About the Work

With the launch of IGTV, BACARDÍ wanted to give their followers a more interactive form of entertainment - a way to not just consume content, but help create it. All on a platform that was designed for more passive, longform viewing. “Live Moves” is the first music video directed in real-time entirely by fans through Instagram Polls, and aired exclusively on the new IGTV. Partnering with established social influencers and World of Dance winning duo, Les Twins, and Grammy-nominated DJ, A-Trak, this live dance event took place over nine hours throughout NYC, inviting fans to act as the director by voting on locations, choreography, lighting, camera angles, color treatment, and more. Making BACARDÍ the first brand to merge user participation in Stories with the long format of IGTV within its first week of launch.