ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Interactive

Perspectives

Agency Wunderman BA / Buenos Aires

Client Movistar
BACK TO RESULTS

Annual ID

ADC_INT19036B

About the Work

In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. The campaign was launched near by the International Day of Action against Bullying and Violence. It’s centerpiece was an interactive film exclusively developed for mobile with two parallel and interconnected stories. Users could change the perspective by turning their cell phone by 180°, at any moment.