ADC Awards
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Category
Video / Interactive Video - Single
Annual ID
ADC_INT19035S
About the Work
To publicize the over 250 million images and videos in Getty Images’ editorial archive, we created a short film and a website with an interactive video about the Fight of the Century – and all of the other incredible stories that also took place on that March 8th in 1971. In the short film, you’ll see how the match between Muhammad Ali and Joe Frazier went down, as well as the improbable stories featuring Frank Sinatra and Frank Lucas that happened on that very night, in the same place. On the website, you can watch the interactive video to explore the endless possibilities in Getty Images’ editorial archive. By pressing 8 during the video, you can discover more characters in the story, including Miles Davis, Bob Dylan, George Foreman, plus other entertainment heavyweights.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
AlmapBBDO / Sao Paulo
Production Company
Stink / São Paulo
Punch Audio / São Paulo
Slikland / São Paulo
Art Director
Eduardo Macedo
Chief Creative Officer
Luiz Sanches
Creative Director
Luciana Haguiara
Pedro Burneiko
Designer
Cezar Arai
Director
Squarehead .
Executive Creative Director
Bruno Prosperi
Executive Producer
Guilherme Passos
Producer
Francisco Andrade
Letícia Cardenuto
Diego Villas Boas
Tatiana Martins
Guilherme Ifanger
Ingrid Raszl
Programmer
Eduardo Bruschi
Danubia Fujita
Sound Designer
Cristiano Pinheiro
User Experience Designer
Caroline Kayatt
Writer
Pedro Corbett
Bruno Bizuti
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