ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Interactive

Singing Knees

Agency BBDO GmbH / Berlin + Markenfilm GmbH & Co. KG / Hamburg

Client Deutsche Bahn AG

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Category

Video / Online Video - Single

Annual ID

ADC_INT19064M

About the Work

Compared to airplanes there is huge legroom in the Deutsche Bahn ICE trains. To create awareness for this fact, we brought the knees of airline passengers to life. The wrinkles on the side of the knees become mouths and they start singing the famous Queen song „I want to break free“. At the end of the film we cut into an ICE train where a passenger stretches his legs very relaxed. The message: Extra legroom. Only on ICE trains.

2019 Awards

Total Points: 2

Merit Honor

Credits

Agency

BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin

Production Company

Markenfilm GmbH & Co. KG / Hamburg

Music / Sound Production Company

music or bust / Hamburg

Post Production Company

INFECTED GmbH / Hamburg

Chief Creative Officer

Wolfgang Schneider

Creative Director

Nicolas Linde

Director of Photography

Philip Reinhold

Editor

Maxi Willmann

Executive Creative Director

Tobias Grimm
Till Diestel

Executive Producer

Steffen Gentis

Writer

Nicolas Linde

Account Team

Franzis Heusel
Merve Kocyigit
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