ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Video / Online Video - Single
Annual ID
ADC_INT19064M
About the Work
Compared to airplanes there is huge legroom in the Deutsche Bahn ICE trains. To create awareness for this fact, we brought the knees of airline passengers to life. The wrinkles on the side of the knees become mouths and they start singing the famous Queen song „I want to break free“. At the end of the film we cut into an ICE train where a passenger stretches his legs very relaxed. The message: Extra legroom. Only on ICE trains.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
BBDO Berlin GmbH / Berlin
BBDO Group Germany GmbH / Berlin
Production Company
Markenfilm GmbH & Co. KG / Hamburg
Music / Sound Production Company
music or bust / Hamburg
Post Production Company
INFECTED GmbH / Hamburg
Chief Creative Officer
Wolfgang Schneider
Creative Director
Nicolas Linde
Director
Benjamin Brettschneider
Director of Photography
Philip Reinhold
Editor
Maxi Willmann
Executive Creative Director
Tobias Grimm
Till Diestel
Executive Producer
Steffen Gentis
Writer
Nicolas Linde
Account Team
Franzis Heusel
Merve Kocyigit
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