ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Interactive

The Baptism

Agency DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Client Ubisoft

Category

Video / Online Video - Single

Annual ID

ADC_INT19037G

About the Work

Far Cry 5 is the fifth opus of the iconic Ubisoft game license. Hitchcock would say “The more successful the villain, the more successful the picture” A good video game is like a good movie: it needs a good bad guy. And a bad guy is someone with a history. In Far Cry 5, the villain is called Joseph Seed. He is the prophet of the Eden’s gate church in Montana. Joseph has a very precise mission in this life: save 3000 souls before the end of the world. Whether they want it or not. We wanted to illustrate his power by showing him do something unspeakably horrifying, while retaining his stranglehold over everyone around him. Joseph’s followers are just as much part of the story, as they passively accept his total control. The film wrote itself: a cult initiation baptism with a terrible end.

2019 Awards

Total Points: 25

Gold Cube

Credits

Agency

DDB Paris / Paris

Production Company

Henry / Paris

Music / Sound Production Company

SCHMOOZE / BALLAD / Paris

Post Production Company

MIKROS MPC / Paris
MPC London / London

Art Director

Alexandre Lagoet

Director

Martin De Thurah

Director of Photography

Khalid Mohtaseb

Executive Creative Director

Alexander Kalchev

Sound Designer

Sylvain Rety

Account Team

Marie-Elise Archambaud
Laetitia de CAMAS
Alban 404 -
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