ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2019 ADC Awards - Interactive

InstantJams

Agency BBDO / New York + Lobo + BBDO Studios / New York

Client Bacardi
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Annual ID

ADC_INT19068M

About the Work

Bacardí believes music is one of the most important forms of self-expression. Last year Bacardi created innovative and easy ways for people to make music and music videos online. In 2018 Bacardi hacked Instagram using the PEEK & POP feature and transforming this IG feature into a drum machine. Each post became a pad with a different music sample. All people had to do was to play any track on their phone, then go to @BacardiUsa and lightly press the pads to mix sounds onto the track. This campaign generated 300.000+ brand interactions on the platform, 1.4 million impressions, 250.000 seconds of play time with 0 zero dollars to post.