ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Social Media / Instagram - Campaign
Annual ID
ADC_INT19072M
About the Work
Xbox wanted to reach a brand-new audience where they spend their time: Instagram. But Instagram's algorithm is smart, as it learns what users like and serves it back for them to shop. Sneakerheads get shoppable shoe carousels, tech fans get gadgets, and fashion fans get the latest shoppable looks. To create relevant invitations for this new audience, Xbox infiltrated Instagram's highly-targeted shopping bubble by hijacking the top three shoppable categories on the platform. Custom carousels were created that gave shoe, tech, and fashion fans what they expect (namely: shoes, tech, and fashion), with an Xbox twist, thereby introducing them to Xbox and its games through the products they already love.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
215 McCann / San Francisco
Production Company
Hook / Los Angeles
Art Director
Alper Kologlu
Chief Creative Officer
Scott Duchon
Creative Director
Brad Meyers
Creative Technologist
Brad Nawrocki
Digital Artist
Tyler Mattiello
Gerardo Zamora-Diaz
Director
Mark Fain
Executive Producer
Mandi Holdorf
Eryn Lovich
Producer
Kathryn Newman
Paige Ramirez
Creative Team
Mary Beth Barney
Chris Watts
Norm McGarry
Steve Hamilton
Nick Watts
Account Team
Peter Goldstein
Devina Hardatt
Armando Melendez
Paige Kane
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