ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Social Media / Snapchat - Campaign
Annual ID
ADC_INT19039B
About the Work
Three Mobile knew people didn't love them, They are a telco. They mean nothing. But then they discovered that the most data usage on their network was used by people using Snapchat, so they decided to build a whole new proposition whereby it was free to use Snapchat on Three without using your data allowance. To communicate this they created the Puggerfly - have social butterfly, half loveable pug. But how to get people to 'love' Three? By creating the world's first augmented reality pet. A Puggerfly that people could care , play and nurture across 7 consecutive days - in effect a tamagotchi for the mobile age. It put the brand in the hands, the faces and the places of Snapchatters, and most importantly it also put them in their hearts.
2019 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Wieden+Kennedy / London
Mindshare / London
Client / Brand
Three / London
Media Distribution Company
Snapchat / London
Creative Director
David Norris
Hollie Walker
Executive Creative Director
Iain Tait
Creative Team
Oliver Wapshott
Freddy Taylor
Andrew Bevan
Phillipa Beaumont
Account Team
Hannah St Paul
Seb Cohen
Lauren Ivory
Lee Marsh
Dominic Honeness