ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Social Media / Twitter - Single
Annual ID
ADC_INT19041S
About the Work
One day, when Netflix twitter follower @KianaforLife asked “Wanna know what I don’t get? Why there has to be a difference in @Netflix_CA and @netflix ??" We had a very simple answer for her: “because we’re the gay one” The response was not only overwhelmingly positive from our followers, but it started a new chapter for the brand. We officially came out as: The Gay One. While our followers and engagement continued to grow, we became one of the few brands online that identified as queer which separated us from our US counterpart in a very progressive way. Not only had we earned one of our top performing tweets for the year, we were also awarded “Brand voice of the year” by Twitter in Canada.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
SID LEE / Toronto
Executive Creative Director
Jeffrey Da Silva
Account Team
Nastassia Allamby
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