ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Social Media / Twitter - Single
Annual ID
ADC_INT19075M
About the Work
The brief was simple. Remind the world there’s nothing more thrilling than driving a MINI. Unfortunately, people are getting most of their thrills these days without leaving the couch. Not wanting to miss out on this golden age of television, they'll binge-watch TV for hours. The FOMO is real. Our goal was to give people FOMO for something else: driving a MINI. We used the 2018 Emmy Awards as our backdrop. While the best shows on TV were being honored, we were spoiling their most important details. Reacting on social media in real-time, we helped people get up-to-speed and over their FOMO – inspiring them to get off the couch and behind the wheel, to go experience what they're really missing out on.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
Pereira O'Dell / New York
Client / Brand
MINI USA / New York
Chief Creative Officer
Robert Lambrechts
Creative Director
Nick Sonderup
Jake Dubbs
Editor
Bat-Sheva Guez
Executive Producer
Gemma Conway
Strategist
Tom Naughton
Creative Team
Jim Robbins
Erynn Mattera
Evelynne Scholnick
Account Team
Steve Scutellaro
Rosie Boskett
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