ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
With Toy Story getting its own land at Walt Disney World Resort, we wanted to surprise generations of fans with its big reveal. We took Disney·Pixar’s most searched for easter egg since Toy Story, the Pixar Ball, and put fans on a hunt across the internet to find it during the Oscars. We hid our first batch of easter eggs in a series of TV spots during the Oscars. We drove fans to the internet to #FollowTheBall where they were invited to tweet the name of a state and our hashtag to find out where it was going. We created over 100 pieces of custom content delivered via a real-time response engine to keep them searching. During the Oscars we generated 5.6 billion impressions with a reach of 69.9 million. All by inspiring fans to see their favorite films in a new way and #FollowTheBall to Toy Story Land.
2019 Awards
Total Points: 10
Bronze Cube
Credits
Agency
mcgarrybowen / Chicago
Internal / In-House Agency
Yellow Shoes Creative Group / Kissimmee
Client / Brand
Disney Parks & Resorts / Kissimmee
Production Company
The Workplace / Chicago
Post Production Company
The Workplace / Chicago
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