ADC Awards
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Category
Innovation / Interactive
Annual ID
ADC_INT19045M
About the Work
Billboards Beyond Borders, by Reporters Without Borders, broke new ground by using a “loophole” in Google Maps to create a new type of outdoor advertising, that only existed online. We replaced existing messages on big billboards in countries where freedom of speech is under threat, with real quotes from journalists that had been censored or silenced. Visible for everyone who visited the places in Google Street View. After 72 hours, what we were anticipating happened - Google took down the campaign for violating Google Maps policy, helping us create a second wave of PR. By rethinking digital advertising and repurposing Google Maps, we made a global statement on a zero media budget, and opened up new possibilities for marketing in a world where the line between physical and digital is increasingly blurred.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
Akestam Holst NOA / Stockholm
Production Company
From Sthlm With Love / Stockholm
Art Director
Martin Noreby
Hugo Wallmo
Evelina Rönnung
Creative Director
Magnus Jakobsson
Digital Artist
Kenna Magnusson
Strategist
Ida Persson
Karl Wikström
Writer
Simon Lublin
Account Team
Albin Muji
Sara Clewemar
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