ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2019 ADC Awards - Spatial Design

Bayer Leaps

Agency Critical Mass / New York

Client Bayer
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Annual ID

ADC_SPL19030M

About the Work

“Leaps” is an initiative by Bayer aiming to solve 10 of humanity’s most difficult challenges (from finding cures to revolutionizing farming). But Bayer faces a challenge in asking stakeholders to support a lofty initiative driven by humanitarian purpose, not risk-managed financial gain. We partnered with Bayer to create an experiential installation symbolizing a story of purpose and perseverance and launched it at Summit—a gathering of innovators for whom “impossible” doesn’t exist. Our work sparked conversation among influential voices, building momentum and awareness for Leaps. The stairs became the place to engage with Bayer, traveling from LA to San Francisco, Boston, and finally, Germany.