ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft / Use of Color
Annual ID
ADC_SPL19012S
About the Work
Canadians don’t realize that social issues like domestic violence, poverty, and homelessness exist in their own communities. Because of that, these issues are being ignored. United Way needed an awareness campaign that would change that. So we created the brightest colour in the world in partnership with Pantone® and called it Unignorable. A high-visibility neon that boldly calls for attention, yet draws you into a conversation with its optimism. We used this colour in an interactive art exhibit at Nuit Blanche that emulated the feelings of uncertainty and isolation that those that suffer from social issues feel. Using fog and our colour, thousands of visitors felt lost, alone, and helpless. We used the power of colour to get people to rally behind meaningful issues. And with 135 million impressions, our campaign helped raise $110 million in donations - a record-breaking amount for any United Way in the world.
2019 Awards
Total Points: 15
Silver Cube
Credits
Agency
TAXI / Toronto
Client / Brand
United Way / Toronto
Production Company
Studio 302 / Toronto
Art Director
Dan Cantelon
Designer
Rasna Jaswal
Michael Walker
Executive Creative Director
Alexis Bronstorph
Kelsey Horne
Strategist
Christine Maw
Writer
Marc Levesque
Account Team
Adam Ball
Leigh Anderson
Adrienne Clarke
Louise Bellingham
Goodwin Gibson
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