ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Photography

Eye to Eye campaign

Agency Mark Seliger Photography / New York

Client Hourglass Cosmetics

Category

Products / Commercial / Series

Annual ID

ADC_PHO20_029B

About the Work

Carisa Janes, Hourglass Cosmetics' Founder approached me with a missive to showcase their products cruelty free luxury. I first shot was Julia with the white horse with an accompanying video component. It got such a great reaction we came back and shot the other girls and horses to complete the Eye to Eye campaign. We wanted to capture the humanity in the animal’s eyes in selling the company's vegan, luxury products. The company went even further by inviting consumers to share photos of themselves with their pets, using my images as inspiration, which was a homerun.

2020 Awards

Total Points: 10

Credits

Client / Brand

Mark Seliger Photography / New York

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