ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Street / Series
Annual ID
ADC_PHO20_067M
About the Work
Gustavo Minas studied photography with Carlos Moreira, a classic street photographer in São Paulo. Moreira introduced him to the work of Harry Gruyaert and Gueorgui Pinkhassov. Gustavo Minas wanted this light and these colours for himself, so he hunted for them in the streets of São Paulo, in his home town of Cássia and recently in Brasilia, where he moved to in 2014. Over the years he became more and more obsessed and passionate. The city fascinated him every day, like a new girlfriend. He had no preconceived ideas, he was interested in everything, from garbage cans to all the sleepy people riding the bus to their offices. In a certain light nothing looked normal. He has been to places he would never have come to if he did not take photographs. Strolling with an empty mind has taught him the joy of seeing.
2020 Awards
Total Points: 2
Merit Honor
Credits
Publisher
Edition Lammerhuber / Baden
Art Director
Lois Lammerhuber
Designer
Martin Ackerl
Executive Producer
Silvia Lammerhuber
Photographer
Gustavo Minas
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