ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Wildcard / Series
Annual ID
ADC_PHO20_071M
About the Work
The French government has a dirty secret. It sells French weapons illegally to foreign governments (Yemen, Saudi Arabia) which are then used against civilians. This makes them complicit in war crimes. Despite military documents being leaked in 2018, this had yet to become a topic widely discussed by the press and the public. We had to hit where it hurts. The French government is quick to brag about “Made in France” pride, but completely denies accusations of illegal arms sale. We decided to draw a parallel between French weaponry and another better-known icon of French savoir-faire: fashion. The result is a print campaign that exposes the illegal arms trade but borrows from luxury and fashion codes. Displayed in the streets next to actual fashion campaigns during Paris Fashion Week, they allowed us to hijack this event to make noise about an issue that originally received no coverage or attention.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB, Paris / Paris
Client / Brand
Amnesty International / Paris
Production Company
Handsome / Paris
Art Director
Caroline Lorin
Executive Creative Director
Alexander Kalchev
Strategist
Odile Song
Writer
Patrice Dumas
Account Team
Marine Hakim
Coralie Bouillier
Camille Passot
Caroline Lutz
Arnaud Humblot
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