ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Brand / Communication Design

Acting Identity

Agency TBWA\\Istanbul / istanbul

Client Theatre Hours
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Annual ID

ADC_BCD20_011B

About the Work

Theatre Hours is a newly-opened acting school in Turkey. To create a brand identity, we designed a system that can act. The design idea is based on the notion of ‘Becoming someone else’ which reflects the real soul of theatre. In the unique alphabet created for the identity, every character acts as another character. These transformed letters and numbers create such a typographic performance that they naturally convey the message of becoming others in all brand collateral and communication materials.