“Catwalk” is fundamental to a fashion show. Therefore, the design adopted a dynamic motion of “catwalk” as a logo to deliver the content and attitude of fashion. The dynamic logo stepping on a rhythm speaks for the slogan of “forge ahead”. Moreover, regarding brand image design and maintenance, the repetition of successive elements was used multi-dimensionally in time and space, creating an eye-catching visual language. We use the dynamic Logo to imitate the cat walk of model.In order to present the variety of fashion The logo design drew SZFW, the acronym of Shenzhen Fashion Week, into an artistic skeleton, which signifies “people” is the subject of fashion. The design approach was not limited by traditional written forms of identification visual. It uses imagination and dynamic symbols in which “S” and “Z” are arms and “F” and “W” are legs of a model who is stepping to the beat, indicating the slogan “Fashion forges ahead.”