ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Brand / Communication Design - Series
Annual ID
ADC_DFG20_044M
About the Work
Fashion, sneakers, tattoos: As a society, we openly deal with pretty much everything using unique expression to support our strong opinions. Only when it comes to mortality, fear and uncertainty spread. Death is still a taboo in our society. Together we want to transform the status quo and promote a new progressive approach to understanding, dealing with and talking about death. For My Coffin, upcoming artists created unique coffins for famous German influencers. The coffins act as a catalyst for friction and ultimately discourse, especially in social media. Turning the coffin from a symbol of fear into a unique piece of art and make it "instagramable". 62% of Germans say death is life's biggest catastrophe. But only 32% want to think or talk about it. Germans do not mourn properly anymore. Death is anonym and not part of the society anymore. Death is a taboo. Key Message: Let us face death and talk openly about it. Aim is to reduce fear and to give hope to those who lost someone. Target audience: our aim was to reach the general public with a focus on a younger audience (up to 35 years old), who did not get in touch with decease and death yet.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
HEIMAT / Berlin
Music / Sound Production Company
TRO GmbH / Berlin
Art Director
Johanna Schmidt
Ursel Barwinski
Benedikt Wiesbauer
Chief Creative Officer
Matthias Storath
Guido Heffels
Composer
Alexis Papadimitriou
Creative Director
Johan Kramer
Tom Hauser
Photo Editor
Kathrin Leisch
Photographer
Delia Baum
Social Media Manager
Julius Korn
Sound Designer
Markus Steffen
Creative Team
Franziska Moeck
Account Team
Judith Schenk
Fabienne Prochnow
Tobias Friedrich
Kai Flögel
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