ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Digital Experiences / Augmented / Mixed Reality
Annual ID
ADC_EXP20_003B
About the Work
Lockheed Martin has been involved in virtually every American space mission since the early days of NASA. Yet, most people only know them as a defense contractor. As part of a full-scale rebranding of their Space business, Lockheed Martin needed to establish itself as a major influence in aerospace and, in doing so, attract the top engineering talent from across the country. With new companies entering the aerospace industry every year – Space X, Amazon, etc. – the competition to recruit the best talent is only getting more intense. The space race of today is all about recruiting the brightest minds, and we needed to help Lockheed Martin get ahead of the competition. To do that, the brand had to be repositioned as a place where the most gifted students and engineers can contribute to humanity’s next giant leaps in space. It’s not just a job; it’s a calling from the universe.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
McCann / New York
Client / Brand
Lockheed Martin / Bethesda
Production Company
Traction Creative / Maryland
Chief Creative Officer
Eric Silver
Sean Bryan
Thomas Murphy
Creative Director
Vince Lim
Jason Ashlock
Dom Baccollo
Executive Creative Director
Mat Bisher
Dan Donovan
Group Creative Director
Josh Grossberg
Creative Team
Jesse Yowell
Dan Colburn
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