ADC Awards
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Category
Digital Experiences / Responsive Environments
Annual ID
ADC_EXP20_019M
About the Work
Japan has the world’s fastest-aging population. Yet 9 out of 10 Japanese fear growing old. Beyond Time, a digital time travel experience, harnesses a hundred years of Shiseido’s skin research data to let people reassess their relationship with aging. The installation lets people travel across time: lovers meet before they knew each other; friends grow old together in the blink of an eye; parents see their children at old age, and children talk to their parents before they were born–letting people discover the positive effect time can have on our closest relationships.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
R/GA / Tokyo
R/GA / Sydney
R/GA / New York
Client / Brand
Shiseido Company, Limited / Tokyo
Production Company
NOMLAB / Tokyo
TYO CampKAZ / Tokyo
Chief Creative Officer
Seamus Higgins
Group Creative Director
Masato Kosukegawa
Creative Technologist
Kumi Tominaga
Wing Luo
Executive Creative Director
Niklas Lilja
Tetsuro Kanegae
User Experience Designer
Reynan Shimada
Writer
Asuka Hashiguchi
Creative Team
Tyler Bowers / Masa Tanaka
Mark Lloyd Ruck
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