ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Digital Experiences / Responsive Environments
Annual ID
ADC_EXP20_004B
About the Work
In the high-end-wellness space, people obsess over all kinds of new ways to optimize their health and well-being. The problem is that most of these efforts focus on the outside in. As innovative leaders in health supplements and diagnostics, Thorne wanted to flip that perspective and remind people where the real source of good health lies. So we took people on a journey inward—to find solutions at the next frontier of human progress: inside our own bodies, the Frontier Within. On National Selfie Day (June 21, 2019), a day focused on outward appearances, we launched the Frontier Within as an in-person experience in New York City and simultaneously as a web app accessible to everyone, using people’s real-time biophysical data to create a living, breathing interactive portrait of their own body—an Inner Seflie. We designed an immersive installation in a multi-room gallery space that communicated high-end innovation combined with deeply personal visualizations of the inner workings of our bodies, inspiring people to appreciate themselves from the inside out. Biometric sensors captured each person’s unique biodata, which appeared as a dynamic, responsive visualization on a 21-foot screen, a large scale Inner Selfie they wouldn’t soon forget.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Droga5 / New York
Client / Brand
Thorne / New York
Production Company
Active Theory / Venice
Marshmallow Laser Feast / London
Leisure / Appleton
Music / Sound Production Company
Plan 8 / Los Angeles
Post Production Company
Second Child / New York
Art Director
Belén Márquez
Astrid Andujar
Chief Creative Officer
David Droga
Neil Heymann
Chief Marketing Officer
Jonny Bauer
Creative Director
Victor Monclus Gonzalez
Ray Smiling
Henry Kember
Creative Technologist
Brian Moore
Ethan Anderson
Designer
Nate Moore
Dan Pulito
Executive Creative Director
Juliana Cobb
Executive Producer
Sally-Ann Dale
Justin Durazzo
Jesse Brihn
Strategist
Ben Brown
Kaveri Gautam
Colleen Leddy
Dean Challis
Samantha Deevy
Dominic Poynter
Courtney Bernstein
Samantha Sutantio
Kathryn Rhyne
Amy Avery
Anthony Khaykin
Christina Fieni
Tradd Salvo
User Experience Designer
Craig Wong
Account Team
Alex Woods
Liz Federico
Jeff Winsper
Andrew Mullen
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