ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Online / Mobile / Sound Design
Annual ID
ADC_INT20_011S
About the Work
Gamers are notoriously hard to reach. They don’t like advertising, and they know more than any other community how to avoid it. 75% of gamers use Ad Blockers, VPNs, and most of them don’t even watch TV. But at the same time, in the world of Ghost Recon wildlands, more than 13,7 gamers use cars to travel one of the largest game maps ever designed, and in their cars, they listen to the virtual radio of the game. So, we advertised “The division 2” by streaming our exclusive podcast series to the huge audience of another Ubisoft game : Ghost Recon Wildlands, using the in-game radio for a total cost of 0$ paid media. "Green Dawn" situates itself between the events of the first and second “The Division” games, and follows seven kids trying to make it in a world destroyed by adults and plague. You will discover the day to day life of Violet and her friends. Their thoughts about the future, their doubts about the adults and how they try to rebuild their life and dreams. Green dawn describes a world where « tomorrow » is always attached to a question mark. Each episode lasts between 2 and 4 minutes.
2020 Awards
Total Points: 15
Silver Cube
Credits
Agency
DDB, Paris / Paris
Client / Brand
Ubisoft / Paris
Music / Sound Production Company
Studio 5 / Paris
Art Director
Idriss Dabré
Creative Director
Alexis Benbehe
Pierre Mathonat
Executive Creative Director
Alexander Kalchev
Sound Designer
Marine Cremer
Cédric Boit
Clément Reynaud
Alexandre Vicart
Account Team
Marie-Elise Archambaud
Quentin Grimal
Guillaume Carmona
Cedrick Delmas
Alexandre Guenounou
Sébastien Ratto
Geoffroy Sardin
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