ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
In 2019, Grammy-award winning artist Bon Iver released his new album titled “i,i”, born from a spirit of collective creativity. Inspired by this, Spotify created a unique interactive experience called “The Viisualiizer,” made entirely out of the letter “i”. The experience uses data to show how the album is listened to around the world, showcasing the collective streams, trending countries, and lyrics from the most beloved song that day. To do this, we created a purpose-built engine that allowed us to take any image or video and instantly transform it into i’s. Users immersed themselves in “The Visualizer”, each experiencing it in their own way on screens big and small, including a billboard in Times Square. The experience lives on as the album’s collaborative spirit grows, one i at a time.
2020 Awards
Total Points: 2
Merit Honor
Credits
Internal / In-House Agency
Spotify / New York
Production Company
Active Theory / Venice
Executive Creative Director
Alex Bodman
Group Creative Director
Cameron Farrelly
Producer
Gabby Kreutter
Creative Team
Tal MIdyan
Kathryn Kvas
Account Team
Alex Tanguay
Lauren Solomon
Angela Gonzalez
Lauren King
Marian Dicus
Linnea Hemenez
Rosa Asciolla
Amanda Butler
Sam Berger
David Ecker
Rachel Ring
Dominique Dorais
Tamika Young
Daniel Montalto
Greg Edwards
Kaitlin Longworth
Kara Goldsmith
Melisa Wu
Lucas Corley
Sarah Henderson
Ali Zeren
Lauren Goldstein
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