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2020 ADC Awards - Interactive

MORI BUILDING URBAN LAB

Agency SIX INC. / Tokyo + MORI BUILDING COMPANY, LIMITED / Tokyo + Bascule Inc. / Tokyo

Client MORI BUILDING COMPANY, LIMITED
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Annual ID

ADC_INT20_057M

About the Work

We created a facility housing a 1:1000 scale model of Tokyo representing an area of 24.6km north-south and 17km east-west, on which Mori Building presenters can freely map urban data as they explain the company’s urban redevelopment plans. That facility is the Mori Building Urban Lab. The interactive model of the city reveals facets of Tokyo that are normally not visible to the eye: the changing coastline over 120,000 years, the intricacy of the subway network, a heat map of projected population densities through 2050. It is a data projection platform showing Tokyo’s past, present, and future.