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2020 ADC Awards - Interactive

Painted by Everyone

Agency BBDO / New York + VT Pro Design / Los Angeles + BBDO Studios / New York

Client Bacardi - Bombay Sapphire
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Annual ID

ADC_INT20_060M

About the Work

Throughout the years, Bombay Sapphire has been a champion of creativity and inspiration, developing various campaigns to support up-and-coming artists, like “Art Without Labels,” and “Art In Progress.” This year, the brand wanted to facilitate creativity for those outside the art world. Painted by Everyone is a public art installation from Bombay Sapphire, which combined a series of contributions from around the country into a singular work of art. Users could log in from anywhere into our website, and add their mark to our live canvas using state-of-the-art robotic technology. The stunt generated over 7000 unique marks and 152,211,620 impressions, and several mentions in publications like AdWeek, Forbes, and local stations across the country.