The Most Searched celebrates culture-defining moments in American history — through the lens of the black history-makers who shaped it — and reminds us all that black history IS American history. The creative spark happened in 2019 around Martin Luther King Jr. Day with a hunch: could Dr. King’s iconic “I Have a Dream” be the most searched speech of all time? To answer this, our data scientists combed 15+ years of data, from January 1, 2004 (when U.S. Google Search Data first became available) to July 1, 2019. Sure enough, “I Have a Dream” was the most searched. This insight inspired us to dig deeper: what other Black American achievements were searched most in the same timeframe? Our campaign celebrates these individuals and their impact, from the most searched talk show host, to the most searched gymnast, to the most searched Pulitzer Prize winner. In addition to film, print, and out-of-home executions, we created an interactive website that encourages users to dive deeper and learn more about each Black American history-maker who framed our story. Each section of the site contains background on the history-maker and showcases the Google Trends data and methodology that made them the most searched.