ADC Awards
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Category
Social Media / Facebook
Annual ID
ADC_INT20_065M
About the Work
Task Christmas time — who says it’s the time for hot drinks and not for a fresh cold beer? VELTINS Pilsner wanted to engage in dialogue with beer drinkers — with a small budget. But how? Idea We created an interactive live stream, where users participated by sending their reactions and comments in real time — taking place where no one is allowed to go: at the brewery bottling plant. On the conveyor belt the users had to spot a special christmas bottle — among thousands of other beer bottles. Solution Everything we needed was already there: at bottling plant II. All we had to do: stream it live on facebook. Whoever discovered the bottle first and posted the time code won free beer for a year. But famous german sports moderator Frank Buschmann had a few tricks up its sleeve: users had to defreeze the screen and speed up the conveyor belt again — with FB reactions and in real time. Spot The Bottle reached 9.5 million impressions — with 15k interactions, 16k likes and 50k livestream participants.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
thjnk ag / Hamburg
thjnk Hamburg GmbH / Hamburg
Digital Agency
upljft GmbH / Hamburg
Production Company
MKTG Düsseldorf / Düsseldorf
ifbbw Berlin / Berlin
Music / Sound Production Company
Die Stube / Hamburg
Art Director
Tobias Ostry
Nicole Rassar
Lukas Gädicke
Chief Creative Officer
Gerrit Zinke
Tobias Grimm
Creative Technologist
Julia Raatz
Denise Gust
Kim Bollhorn
Director
Constantin Sossidi
Executive Creative Director
Constantin Sossidi
Oleg Friesen
Illustrator
Nicole Rassar
Producer
Fabian Böttner
Sound Designer
Michael Krüger
Christopher Szillat
Felix Barbarino
Account Team
Moritz Pfingsten
Lea Vollert
Nils Rüsenberg
Dustin Köning
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