ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
About the Work
Tinder revolutionized dating culture, making it easy to meet other singles with just a swipe. But over time, swiping became passive and mindless. In 2019, Tinder was ready for its next game-changing innovation. Our goal was to breathe new energy and cultural relevance into the brand, while providing Gen Z singles with a more meaningful way to match. Enter Swipe Night - a first-of-its-kind interactive content series inside the Tinder app. The story is a first-person, apocalyptic adventure where at key turning points, Tinder members decide what happens next. Their choices dictate more than just the story; they impact who they match with and what they will chat about. By inviting users to match through Hollywood-standard entertainment, Tinder gave people a reason to come back, swipe, and see the story unfold every Sunday. Tinder knew it had to speak Gen Z’s mobile-first language to land with its intended audience, so it recruited Gen Z creators -Drake’s music video director Karena Evans, and writers Nicole Delaney (Big Mouth, Netflix) and Brandon Zuck - to blend immersive storytelling with Tinder’s Swipe features.
2020 Awards
Total Points: 25
Gold Cube
Credits
Agency
72andSunny / Los Angeles
Client / Brand
Tinder / Los Angeles
Production Company
m ss ng p eces / Los Angeles
Music / Sound Production Company
Q Dept / New York
Post Production Company
Cabin / Los Angeles
MPC / Los Angeles
Chief Creative Officer
John Boiler
Glenn Cole
Chief Marketing Officer
Jenny Campbell
Creative Director
Michael Gregory
Creative Technologist
Will Kanellos
Digital Artist
Andre Arevalo
Ricky Gausis
Dimitri Zola
Kristopher Smale
Director
Karena Evans
Director of Photography
Carolina Costa
Editor
Taylor Walsh
Randy Baublis
Executive Creative Director
Matt Murphy
Mike Woods
Executive Producer
Kate Morrison
Andrew Abraham
Ali Berk
Rebecca Williams
Ari Kuschnir
Kate Oppenheim
Brian Latt
Edward Grann
Dave Saltzman
Carr Schilling
Remy Foxx
Adam Becht
Elexis Stearn
Meghan Lang
Jenny McCabe
Amy Wiedemann
Paul Boukadakis
Producer
Leah Karabenick
Brooke Casler
Juanita Valencia
Charissa Kinney
Christopher Profeta
Tasha Wong
Jason Reif
Josh Sussman
Rebecca Davis
Cassie Hulen
Warwick Hewett
Product Designer
Kyle Miller
Stephanie Liang
Brooke Hollabaugh
Product Manager
Josh Gafni
Account Team
Shannon Reed
Brittany Allen
Alise Murray
Related Awards
