ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
Nov. 11th 2019 marked the 100th anniversary of Remembrance Day. Since the Armistice of World War One, it’s been a day to honour our veterans around the world. Sadly, the tradition is fading with younger generations. Most young people today are only connected to war through the video games they play. This year Home Equity Bank partnered with the Royal Canadian Legion to sponsor the Digital Poppy, a donation tool for supporting veterans. They share the Legion’s connection to 55+ Canadians, but needed to connect with a younger audience. Partnering with top video game streamers they spoke to young gamers in their language, through those they admire. Supported by leading gaming organizations they organized an online moment of silence on Nov. 11th at 11am. The campaign reached 114 countries and over 800,000 gamers, resulting in a 21% increase in average donations from last year. It created a Remembrance Day tradition that will reach future generations with the message: War is not a game.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
Zulu Alpha Kilo / Toronto
PR / Marketing Agency
Provident Communications / Toronto
Client / Brand
HomeEquity Bank / Toronto
Production Company
zulubot / Toronto
Media Distribution Company
OMD / Toronto
Art Director
Michael Romaniuk
Creative Director
Zak Mroueh
Editor
Ashlee Mitchell
Producer
Tom Evans
Colleen Allen
Strategist
Tim Hopkins
Sean Bell
Writer
Jackson Kemp
Creative Team
Vic Bath (ACD)
Dan Cummings (ACD)
Account Team
David Tremblay
Violet Karbalaei
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