ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
In 2019, Bacardí turned a Youtube video into a sound editing software, by launching the Beat Machine. The brand used a feature that even some Youtube engineers did not know existed, that allows people to fast forward a video using their numeric keyboards. While watching a video on the platform when you click 1 on your keyboard, your video fast forwards to 10% of the footage, and 2 makes it go to 20%, 3 to 30%... The Beat Machine video was edited to utilize that characteristic so that at every 10% of the video, a new beat from the Major Lazer and Anitta’s brand launched track would kick in, allowing people to have fun remixing it by simply using their numeric keyboard.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
BBDO / New York
Production Company
Stink / New York
Music / Sound Production Company
Sound Tree / New York
Sonic Union / New York
Post Production Company
Final Cut / New York
Blacksmith / New York
The Mill / New York
Art Director
Sho Matsuzaki
Chief Creative Officer
David Lubars
Greg Hahn
Digital Artist
Tuna Unalan
Vitaliy Burov
Mikey Rossiter
Director
Jovan Todorovic
Director of Photography
Stuart Winecoff
Editor
Joe Guest
Lucas Moesch
Executive Creative Director
Marcos Kotlhar
Danilo Boer
Executive Producer
David Rolfe
Sofia Handler
Jeff Baron
Fran McGivern
Nick Fuller
Sarah Roebuck
Charlotte Arnold
Andrew Sommerville
Music Supervisor
Luis Almau
Producer
Julia Millison
Mark Walejko
Tavo Muñoz
Giovanna Giangregorio
Penny Ensley
Jay James
Tina Chen
Evan Bauer
Molly Ross
Patrick Sullivan
Sound Designer
Steve Rosen
Creative Team
Gabrielle Attia
Bruno Borges
Account Team
Noreen Masih
Steven Panariello
Josh Goodman
Meghan Wood
Aimee Chimera
Clare McGough
Jessica Strode
Steve Panawek
Jen Leung
Ali Goldsmith
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