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Category
UX / UI / User Experience Design
Annual ID
ADC_INT20_078M
About the Work
In the game The Division 2, the world has collapsed. A smallpox hybrid virus has decimated a great part of mankind. Every source of information is shut down. To immerse players in this post apocalyptic world, we developed a chatbot on messenger, using geo-localization, and native AR Technology. We called it ECHO. 50 A.R Stories linked to site-specific locations such as restaurants, schools or banks. Each story let you be the witness of what could have happened in your neighbourhood if The Division 2 events became true. We developed a chatbot on messenger, using geo-localization, and native AR Technology built-in Facebook Camera. We wrote and recorded dialogues with 10 actors and made AR scenes of 50 stories taking place in locations which exist in every city : Banks, schools, pet store, churches, stores, etc. By using a webview that loaded a map, players were able to navigate to the nearest locations, and play AR Stories in their neighboorhood. Discovering Echos unlocked rewards that players were able to use in-game to ensure their survival.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB, Paris / Paris
Client / Brand
Ubisoft / Paris
Production Company
makemepulse / Paris
Music / Sound Production Company
Studio Press Play On Tape / London
Art Director
Jenna Haugmard
Jean Weessa
Julien Kosowski
Executive Creative Director
Alexander Kalchev
Sound Designer
Loic Bénart
Account Team
Marie-Elise Archambaud
Quentin Grimal
Carole Gourevitch
Geoffroy Sardin
Guillaume Carmona
Cedrick Delmas
Sébastien Ratto
Alexandre Guenounou
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