ADC Awards
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About the Work
Alexa, Google Assistant, Cortana: voice assistants are changing the way we shop, search, communicate or even live. At least for most people. But what about those without a voice? What about those who cannot hear? Around 466 million people worldwide have disabling hearing loss. With the SIGNS Project, we are creating awareness for digital accessibility and inclusion. SIGNS is the first smart voice assistant solution for people with hearing loss worldwide. It’s an innovative smart tool that recognizes and translates sign language in real-time and then communicates directly with a selected voice assistant service (e.g. Amazon Alexa, Google Assistant or Microsoft Cortana). SIGNS is reinventing voice – one gesture at a time. Many people with hearing loss use their hands to speak. And that’s all they need to talk to SIGNS. How's the weather tomorrow? Change lights to blue. Find an Italian restaurant. Just speak, and SIGNS will answer.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
McCANN / Frankfurt
McCANN Worldgroup Germany / Frankfurt
Digital Agency
MRM//McCANN / Frankfurt
MRM//McCann / New York
Production Company
Dropout Films / Mainz
Post Production Company
Das Werk / Frankfurt
Art Director
Jawad Saleem
Nico Koehler
Chief Creative Officer
Sebastian Hardieck
Creative Director
Chris Endecott
Creative Technologist
Dominik Heinrich
Mark Hollering
Digital Artist
Michael Klaiber
Executive Creative Director
Martin Biela
Dushan Drakalski
Group Creative Director
Jan Portz
Producer
Klaus Flemmer
Creative Team
Jerome Cholet
Sofia Paz-Vivo
Irini Sidira
Account Team
Sebastian Klein
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