ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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About the Work
We developed a fitness app for people that don’t believe in fitness apps. A digital personal trainer that gets to know every user individually – and uses fun and functional design to keep them motivated. Smart data guarantees that no two workouts are ever the same. And choses the perfect exercises based on your goals, your feedback and over 50 other parameters. Butterfly Coach adapts to your needs. Just like a real personal trainer. But as an app with a bold design that sets new standards. The app works like a chat between friends. Your coach is there for you 24/7. Challenges you. Learns from you and gives you tips and rewards you with points and trophies. You get everything you need via direct message, exactly when you need it. That makes the user experience feel very intuitive. And helps you make better decisions for yourself every day.
2020 Awards
Total Points: 10
Bronze Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
MEDIAPLUS GERMANY / Munich
Serviceplan Group / Global
Digital Agency
PLAN.NET GERMANY / Munich
Post Production Company
Neverest / Munich
Art Director
Dominik Prexl
Chief Creative Officer
Alexander Schill
Creative Director
Markus Maczey
Executive Creative Director
Tobias Mayer
User Experience Designer
Alexander Kneifel
Creative Team
Richard Wegele
Friederieke Fröhlich
Philipp Stremlau
Jonas Heitzer
Philipp Elsner
Sandy Mehner
Linda Hettinger
Laura Bergler
Account Team
Oliver Bruckner
Marina Ludwig
Dennis Bono
Emanuele Fino
Marco Dinoto
Nicolas Holtzmeyer
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