ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Spatial Design

The Infinity Classroom

Agency BBDO / Minneapolis + BBDO / New York

Client Theirworld
BACK TO RESULTS

Annual ID

ADC_DFG20_005G

About the Work

BACKGROUND 260 million children around the world do not go to school.(1) By 2030, more than half of the world’s children won’t have the basic skills to succeed.(2) Theirworld, a global children’s charity, is committed to ending the global education crisis. CAMPAIGN OBJECTIVE Drive awareness of the education crisis during the UN General Assembly to support the mobilization of the political and financial resources needed. OUR IDEA We built a 10’ X 10’ X 15’ classroom on the main UN plaza, filled it with empty desks, and covered the walls with mirrors. This created the effect of nearly infinite rows of desks. This visually depicted what the number of children unenrolled looks like and leaves viewers with a powerful story to share. Billboards in Time Squares and an online video generated a wider reach. OUR IMPACT Our idea proved even more fruitful than we ever could have imagined, with visits from Presidents and Prime Ministers around the world and even the Secretary General of the UN. But more importantly, it helped to raise financial support. In total, during the week 2.3 billion was committed to education, making it the single largest mobilization for education in one day.