ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2020 ADC Awards - Spatial Design

Re-Tree

Agency Shiseido Company, Limited / Chuo-ku + DENTSU INC. / Minato-Ku + Hakuten Corporation / Chuo-ku

Client Shiseido Company, Limited
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Annual ID

ADC_SPL20_026M

About the Work

Shiseido—Japan’s quintessential cosmetics manufacturer. The name itself expresses respect for our earth and natural environment. Our action-oriented commitment to a sustainable society resulted in eco-friendly packaging, and now we take that one step further, sharing our pledge with our employees and society at large. We turned our attention to the paper offcuts generated during the production of packaging. Stamping the iconic Shiseido karakusa patterns onto these offcuts, we assembled various shapes into unique works of art, ultimately “reforesting” the entrance of our Ginza headquarters, the site of Shiseido’s historic founding, into a contemplative space. Scraps of paper are normally destined for the trash bin once they have fulfilled their role. As Shiseido thrives on contributing to beauty, our mission naturally led to creating art from this excess waste. From tree to tree…using leftover natural materials to create an interior forest of art.