ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft / Use of Materials
Annual ID
ADC_SPL20_037M
About the Work
12,8 million people visit a solarium each year. The result: 3.400 cases of black skincancer. Because of this the Deutsche Krebshilfe wants to ban solariums by law. To raise awareness for the topic we built Spectrum. The most dangerous piece of art in the world. Constructed from real UV-tubes and so dangerous that everyone has to wear protective clothing to worship the deadly sun. The official UV-scale ends at 11. Spektrum is at 15. The exhibits opening day also included a press conference. Spectrum went viral and enflamed a public debate about a solarium ban in Germany.
2020 Awards
Total Points: 2
Merit Honor
Credits
Agency
HEIMAT / Berlin
Intermate Media GmbH / Berlin
PR / Marketing Agency
Achtung! / Hamburg
Production Company
LIESEL Filmproduktion GmbH / Berlin
Art Director
Christian Lotz
Chief Creative Officer
Matthias Storath
Guido Heffels
Creative Director
Tom Hauser
Designer
Christoph Schmidt
Florin Schmidt
Director of Photography
Claas de Buhr
Editor
Vladimir Krug
Freelancer
Low Bros / Berlin
Croft UG / Berlin
Photographer
Dennis Schnieber
Producer
Julian von Hopfgarten
Writer
Fabian Frauenderka
Account Team
Sophia Uhlich
Claudia Mauthner
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