ADC Awards
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Category
Direct / Wildcard
Annual ID
ADC_ADV21_088M
About the Work
With bars and restaurants re-opening early July, FedCaf (the Federation of Belgian Bars) introduced a brutally simple idea and a lifeline to help bars to keep their head above the water: Helpy Hour. Helpy Hour, that’s happy hour, but the other way around. So, instead of two drinks for the price of one, this is one drink for the price of two. A simple act of generosity and solidarity to encourage the community to help bars and restaurants to get back on their feet. To be clear: Helpy Hour is any hour you want it to be, and it’s up to the customer to decide whether yes or no they want to pay double for a single drink. Helpy Hour underlines the power of community support in times of crisis.
Helpy Hour is not only is a brutally simple idea, compared to all other initiatives out there, Helpy Hour is also the only real direct help to bar owners, since all the extra money that would go to second drink is going directly to the bar owners in need for help. All the other initiatives out there rely on a ‘voucher-system’, which mostly benefits the multinational brewers!
Helpy Hour is not only is a brutally simple idea, compared to all other initiatives out there, Helpy Hour is also the only real direct help to bar owners, since all the extra money that would go to second drink is going directly to the bar owners in need for help. All the other initiatives out there rely on a ‘voucher-system’, which mostly benefits the multinational brewers!
2021 Awards
Total Points: 3
Merit Honor
Credits
Agency
Happiness / an FCB alliance / Brussels
Chief Creative Officer
Fred Levron
Geoffrey Hantson
Creative Director
Katrien Bottez
Motion Designer
Simon Schuurman
Producer
Arthur De Wachter
Head of Design
Dries Lauwers
Chairman - Managing Director
Diane Delen
Concept Provider
Pieter Claeys
Roxane Schneider
Executive Creative Management
Karen Corrigan
Head of Motion
Remke Faber
Head of Production
Bart Vande Maele
Head of Technology
Thomas Colliers
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