The Brand vision design of similar tea in China is simple, traditional, conservative, monotonous and boring. Dali mixed tea is a tea brand made from a variety of teas. The audience is young consumers who love tea culture and like to make tea by themselves. The client wanted to design a unique hybrid concept for the tea brand. In the design we split the logo and redesigned by a Chinese word “tea”. The normal font design is complete, The split font implies the tea brand is made up of a variety of blends. Based on this concept, the whole brand vision is guided by the design thinking of font and illustration split, reorganization, diversification and mixing.